Description

Redesign of the official site of Samsung in Ukraine

Our task was not only create an interface that complies with Samsung guidelines, but also to add and optimize the user experience at all stages: whether it is an offline purchase on credit or a warranty claim. Another important task was to convey the benefits of buying on the official website to users over competitors and simplify the ordering process.

In the process of developing a new design for the site:

• Conducted research on the offline target audience
• Transferred the user experience from offline to online
• Mapped out a customer journey
• Built a new interface according to the guidelines