Description

Source: lead management tips

Your marketing team has been doing a great job in generating leads and you have leads coming in from various sources for your product – web forms, phone, outbound, purchased lists, just to name a few. But how do you know which leads to work on first? Not all leads are equal and effectiveness of your sales team depends on working on quality leads which have the most impact for your business.

Not all leads are equal and effectiveness of your sales team depends on working on quality leads which have the most impact for your business.Every incoming lead has a different level of importance based on the information present and the activity happening on these leads.