Description

Designers, creatives and web architects; they are just some of the people who see ‘Lorem Ipsum’ daily. Yet many don’t realise it derives from the Latin ‘dolorem ipsum’, roughly translated to ‘pain itself’ . Two words that people living with Parkinsons know all too well. In recognition of Parkinson’s Awareness Month, Wunderman Thompson Australia and Parkinson’s NSW have created Parkipsum’s – a Lorem Ipsum generator. Launched on World Parkinson’s Day, the tool changes the usual Lorem Ipsum dummy text to a variation that sheds light on the little-known symptoms of Parkinson’s, while also raising the importance of being aware of changes within yourself and others to increase early detection.

Credits

Advertising Agency: Wunderman Thompson, Sydney, Australia

National Chief Creative Officer: Simon Langley

Creative: Kat Thomas

Creative: Nick Doring

Digital Design Director: Dena Taiebat

UI Creative: Marvin Cheung

Senior Front End Developer: Joe Campbell

Partner: Ana Lynch

Engagement Manager: Rebekah O’Grady

Chief Executive Officer: Jo-Anne Reeves / Parkinson’s NSW

Marketing and Digital Manager: Mirelle Brockett