Digital marketing is the use of digital technologies such as websites, search engines, social media, email, and mobile applications to promote products and services. It is also used to develop relationships with customers, engage customers, and target potential customers. Digital marketing encompasses all marketing efforts that use an electronic device or the internet. This includes but is not limited to search engine optimization (SEO), content marketing, influencer marketing, search engine marketing (SEM), display advertising, email marketing, and mobile marketing. Digital marketing in Hisar also includes the use of virtual reality (VR) and augmented reality (AR) to promote products or services. Digital marketing is becoming increasingly important as technology advances and traditional forms of marketing become less effective.