All Pet Card is the first credit card designed exclusively to help pet owners pay for pet care over time. Rather than rely on common financial industry tropes of scare tactics and sad statistics, our team focused on expressing the joy pets bring to people’s lives through fun language and bright colors. Bolstered by the tagline, “Healthy Pets, Happy Wallets,” we delivered tailored messages to walk pet owners and veterinary practices through the process for applying for, using and accepting All Pet Card.