Marketing continues to evolve at a seismic speed. You should, therefore, ensure that your business is Besides the new trends so that you retain customers, beat the competition, and stay ahead of the game. The latest innovations are pushing aside strategies that have dominated the marketing industry in the past. With these new trends, marketing in 2020 will be both exciting and challenging.

1. Personalization

While artificial intelligence continues to grow significantly in the digital space, customers want to relate more with a brand or company. It is important to establish a connection with customers, even with the growth of automation. Consider using a secret shopper. This means that generic emails will not work in the coming year. Instead, personalized newsletters based on customer data and history will outdo the mass blasts.

You will, therefore, need to divide your email list into categories and personalize each according to customer behavior.  This helps to give customers a personalized experience. You can use Artificial intelligence to create a more personalized experience. AI helps to deliver personalized content depending on location, interest, and history. In addition, a business can use AI to customize product recommendations, content suggestions, and automate advertising.

2. Smart Speakers advertising

Conversational marketing is fueled by artificial intelligence. It brings together smart speakers adoption, innovation in search query processing, messaging, and conversational interface. According to a study by Artefact UK, smart speakers prompted about 60 percent of owners to make purchases.

3. Optimizing Voice Search

Serious business should be optimizing its content for voice search. Google has revealed that 20% of Google search inquiries are supported by voice search. In addition, more than 70 percent of mobile users ranging from 18 to 29 years use voice assistants in their phones. While most brands have not embraced smart speaker advertising, yet it is will be a great way to boost business in 2020.

4. Virtual Reality and Augmented Reality in Marketing

Virtual reality and augmented reality provide an excellent user experience by enabling people to interact with brand products. These technologies are now common in business user interaction. The hype around AR and VR can arouse interest in your product and also make your brand memorable. This can help you achieve higher conversions. Tools like ARKit from Apple help to get data after pointing the camera at an image.

A user gets information from image recognition algorithms that identify the image, download the data, and ultimately display it on a screen. For instance, the beauty industry use augmented reality to allow users to see how the makeup looks on them virtually. Also, AR technology is beneficial in selling furniture. It does not only make buying furniture online comfortable but also fun. The technology removes uncertainty and doubts.

Buyers can use virtual reality for touring a home without physically going to the location. Also, the technology is used in the auto industry to allow users to test drive. AR and VR can boost engagement and drive sales. They are essential in promoting business growth, and it therefore important to incorporate them in business in the coming years.

5. Chatbox

Most business websites use the chat box to provide customer support. They help users to get information fast. Chatbox is one of the marketing activities that will make a substantial commercial impact in the coming years. Its usage will increase in 2020 and beyond. Retailers will benefit greatly by using AI-powered chat box to cut costs and increase sales. Ultimately, a chat box provides a better view for customers to communicate better and receive customized services.

Conclusion

Numerous emerging marketing trends will take the industry by storm in 2020, including smart speakers advertising and Virtual reality. As a business owner, you should be well conversant with these trends to remain competitive. Ensure you consider the above trend as you prepare to enter next year.