Social commerce involves using platforms like Instagram and Facebook to showcase and sell your products. Instagram has gained popularity over the years not only as a social platform but also as a business platform. There are over a million active users on Instagram who spend hours browsing daily. Therefore, developing the right social media strategy will help boost your Instagram followers, grow your business, and improve profit margins.

In addition, using social media marketing services can also help you gain thousands of followers quickly. One such service that has been ranked as one of the best in instagram growth is SimplyGram. Prior to hiring them, you can read review or two to learn more about the service and how it can help you increase your followers, views, and‌ conversion rates.

If you want to stay ahead of the competition, here are tips to help build your social commerce strategy on Instagram:

Know Your Target Audience

A specific audience gives you a sense of direction and makes it easier to achieve your targets. You can understand your target audience by conducting market research to know the demographics of your customers. For instance, knowing your clients' age bracket and shopping habits will help you understand how to change your marketing tactics.
You can look at your competitors to find their target market and the kind of content that attracts clients. Another way to know your target audience is by using instagram profile viewer insights to gain data on your audience so that you can engage with them and meet their needs.

Make Use of User-Generated Content

This is a simple yet effective strategy to help boost your Instagram account. Most customers will post pictures of a product they love and tag the Instagram page where they purchased it. You can use this to your advantage by reposting posts done by your clients.

Additionally, you can encourage your customers to give you a mention when they purchase any of your products. This will help drive more traffic to your page, as clients are more likely to buy products they've heard of. Famous companies have used this strategy to generate more sales and grow their client base.

Encourage Honest Reviews from Your Clients

Potential clients will read reviews on your products before purchasing anything from your shop. Therefore, you should work on client satisfaction to improve customer feedback. Reviews are an excellent way for clients to establish the effectiveness and legitimacy of your products.

It would help if you strived to meet your client's needs to get better reviews. Bad reviews can lead to significant losses and even the loss of your clients to competitors.

However, negative reviews are not entirely wrong, as they help you know what your clients don't like. This way, you can find ways to improve their experience and your products. You can encourage your clients to give honest feedback, as this will help you make the necessary changes to satisfy your clients.

Learn How to Optimize Your Content

Optimizing your content will help you stay in business despite growing competition. You can optimize your content by doing the following:

• Posting high-quality photos of the product you are selling.
• Making hort video descriptions
• Posting content regularly and consistently
• Using your brand logo on each post

Improve Customer Experience

Keeping your clients satisfied is the surest way to stay in business. You can achieve this by reading reviews, hiring a customer support team, and responding to any queries on time. Also, going live on Instagram once in a while will help you interact with your clients and know their needs. However, it is important to take constructive criticism positively to help you improve in some areas. Also, reply instantly to clients since you can drive off potential clients when you take too long to respond.

Understand Your Customers’ Needs

Listening to your clients is a great way to grow your business on Instagram. Clients quickly notice market gaps, and filling them might take your business to the next level. You can use social listening to understand your customers' current trends and changing needs. You can hire a social media manager to engage with your clients if you are too busy to do it yourself.

Optimize Your Pricing Strategy

You can compare your prices with competitor brands to gauge if your pricing is fair to your clients. Remember that unfair prices will discourage buyers. However, it would help if you considered factors like the cost of material and production to avoid making losses. While it is essential to have favorable prices for your customers, making losses on your end may lead to the closure of your business. Therefore, you should strike a balance to achieve a win-win situation for you and your customers.

Use Hashtags on Your Posts

Use a few relevant hashtags in your posts to reach suitable customers. Using hashtags helps you improve customer engagement to reach a wider audience. Some examples of hashtags include the following:

• Geotags– these have a city or locality
• Brandedtags – these are specifically for your brand 
• Nichehashtags – these hashtags are for the specific audience you want to reach

Use Instagram Influencers

Influencers are influential to different people on Instagram. There are over a billion users on Instagram, so finding an Influencer with the most followers to market your products might help grow your business. Influencers add a human touch to marketing, as people relate easily to them. Research shows that many will purchase brands and products recommended by their favorite influencers.

Make Sure Your Account is a Business Account

Your Instagram account needs to be a business account for you to create an edge of trust, access more features and give it a sense of professionalism. For instance, a business account gets insight about audience interactions, and you get other advertising features that allow you to promote your posts more.

Conclusion

You can use Instagram for social commerce in various ways, as it's a significantly vast and growing social media platform. Also, gaining your customers' trust and meeting their needs is crucial in growing your business. You can keep your customers satisfied by improving your products, encouraging them to give reviews, and responding instantly to messages.

Also, using one social media platform helps you engage efficiently with customers and manage your business quickly. Therefore, it would help to know the platform where your clients are more active, so you can use it for social commerce. Last, boosting your Instagram account can help you reach niche-specific users.