The aim of seeking web design services is to make it easier for customers to find you and what you are offering. There is no need to start a website if you don’t make it easier for your visitors to locate you. When they find you, they expect you to give them solutions to their problems. If you can do that, then there is no reason why they should click away. If your delivery remains constant, you will attract new customer visitors and maintain the old ones. This will, in turn, boost your traffic and increase your website ranking. 

It’s every website's ambition to rank better. Higher rank gives you a strong online presence. However, to quickly achieve this, you need to employ a few tactics. Below we are going to highlight the 5 approaches to grow your website’s traffic. If you implement all of them on your website, you are going to increase your website’s traffic by a significant margin. 

Publish Relevant Content

Today's audience is tough to impress since they have seen and heard it all before, so, unless you are providing new and relevant information, they won't bother visiting your website. You have to give them a reason every day to visit your site. Most of the time, readers want information that will help them solve their problem and if your content can do that, then you are on the right track. Quality content is the number one driver of website traffic.If you want to ensure that you attain and maintain online authority, ensure you have enough content quantity and quality. You should always gather up enough material and facts to support or back up your content. This way, your audience will have confidence in your work and how you deliver it since it not only consider what you write but also how you write it.

Keywords

For any website to grow, it needs to have all the necessary ingredients to make it discoverable. One of them is targeting the right keywords. Using the right keywords for every web page helps you easily get discovered. Research on the relevant keywords that people use to search for your website. As you do this, think about the reader's intention to look for your website. You should also consider how a consumer is going to search for your website. Besides the usual keywords, search on long-tail keywords that are always useful for visitors who are looking for particular information on your website. If you decide to go for multiple keywords, it may be difficult for you to achieve a high ranking that is unless the search phrases are quite similar. The best way to approach numerous keywords and phrases is to have a separate webpage for each keyword phrase you are targeting. Always value keywords that are relevant to your content, appearing naturally and not stuffed in one area.

Update Your Content Regularly

One way to ensure that your visitors are always coming back to your website for information is by keeping your content fresh by updating it regularly. Nobody wants to read the same content over and over again. Failure to update your content will make your visitors resort to clicking away to other websites that offer fresh and unique content. Updating content is not just about the visitor but also about search engines. Google, for example, looks at the freshness of the content as a ranking factor. Old and updated content is no informative to the visitor and won't help them solve anything. Depending on the niche you are dealing with, you can decide to update your content weekly, monthly, or semi-annually. For a tech niche, you can choose to upgrade your content on a monthly or semi-annually basis. Remember, visitors are very keen on what they read and if you don't pump new blood to your content, they will dump your website like yesterday's newspaper.

Make your website easy to navigate

What pisses off most visitors are trying to find how to get information on your website. You shouldn't make them think. Make it obvious to find information on your website. The design should be kept simple enough for your visitors to understand where they need to go to access certain information. Many "Call to Action" easily seen. Forms should also have relevant fields that are not overwhelming to the visitor. If it's an e-commerce website, the products page should be accessed easily with no hassle. Items should also be minimal, containing only the relevant information that is useful to the reader or visitor. Use one or two fonts, more than that will make your interface look cluttered. Remember that Google puts more emphasis on user experience and if your website isn't friendly enough, you may not achieve your ranking goals.

Make your site responsive

We are in a mobile-first world, and every activity done revolves around mobile devices. Compared to desktops, mobile devices are used more often to access information on the Internet. If you want your website to be rewarding, you need to make it responsive to mobile devices including smartphones. Again, this is not only beneficial to the visitor but search engines as well. Google uses mobile-first websites to rank websites. That means that if your website is not mobile-friendly, you won't get as much traffic as you could make it hard to rank high in Google. The website page loading speed also impacts your delivery. Slow websites are ranked third as some of the most annoying things on this earth that can make you burst a nerve. Slow websites lead to a high bound rate since visitors are likely to click away if your website is not fast enough.

Final Thoughts

If you want to improve on your website ranking and establish an online presence, you need to ensure that your web design is simple enough for your visitors to navigate and figure things out easily. I hope that these tactics will help make your business website grow.

The only info that you will get about other websites is about ads on the advertising page. This page has info about demographics, monthly traffic, and marketing materials. If this clue is not available, you will need to look for traffic estimation tools. This article will look into 5 of WordPress traffic estimation tools to help you with the traffic count