Businesses are always on the lookout for ways to improve their marketing. And while marketing is an essential part of getting customers to come to your business, it’s not what will bring you success. To truly improve your business and profitability, you need to set your sights on conversion.

The point of getting visitors onto your website is to ultimately improve conversion rates. You could be trying to get them to purchase a product, sign up for your newsletter, or anything in between. However, the average website conversion rate is only 2.35%.
But don’t worry. Here are ways to improve those numbers.

Produce original content

To get those conversions, you first need to attract people to your website. And while there are many ways to do that, a very effective one is to focus your efforts on SEO. Search engine optimization includes a lot of things, and it’s fairly complicated to explain.

However, one thing everyone knows Google likes is content. Content is filled with keywords both search engines and website visitors love. If you put good content on your website, you are bound to attract a lot of people and improve your SEO rankings.

High-quality content is content that is written for the readers with their search intent in mind. This content is easy to read, high-quality and provides its readers with useful information. You can often find high-quality content on good blogs.

One of the most important things to remember when you’re writing content for your website is that it needs to be original. Plagiarized copy that you steal from another website won’t get you anywhere and will ruin your reputation and ratings.

But even when you think your content is unique, there is still a chance someone else has already published something similar or even the same. So, before you post anything on your website or blog, use an online plagiarism checker to make sure it’s 100% original and unique.

Optimize your product pages

If you use your website to sell anything, most of your conversions happen directly on the product page. Since this page is so important, it’s essential that you optimize it for conversions as much as possible and get your website visitors to click on that “Buy” button.

Here are a few things you can do:

• Write amazing product descriptions. Write your product descriptions in a way that shows how the product will solve the customer’s problem. Describe all the attributes of the product in detail, give specific dimensions, and include any information the customer might find relevant.

• Post high-quality photos. One of the reasons people are hesitant about online shopping is because they can never be sure what they’re getting since they haven’t seen the item in person. So, ease their minds with high-quality photos that show the product from every angle and in all the available colors.

• Be upfront about the prices. One of the reasons why customers sometimes back out of purchase is because they weren’t aware of all the costs associated with the purchase. To avoid that problem, don’t only list the price of the item on the product page, but also all the associated costs such as shipping.

If you want help with these and similar operations that will improve your CRO, you can hire professional CRO services by Northpeak. When you work with experts, you have much better chances of increasing conversion rates.

Improve customer loyalty

Did you know that it’s much more expensive to gain one new customer than to retain an existing one? This is just one of the reasons why so many businesses nowadays focus on keeping their customers satisfied and always coming back for more.

When you focus on customer loyalty, you’ll have a group of people who are always coming to your website and converting, while also telling their friends and families about your brand. Loyal customers are the best brand representatives you can have and they’re great for word-of-mouth marketing.

There are multiple ways you can focus on customer loyalty, and one of the most popular ones is starting a customer loyalty program. These programs are very popular with businesses of all sizes and niches because they significantly increase the chances a customer will complete a purchase and come back to your website.

Don't forget about social proof

Another big reason why people avoid some online stores is that they aren’t sure how trustworthy they are. After all, there are a lot of scams on the internet, and every person who comes to your website will want to know you’re a reputable and trustworthy online merchant.

This is where social proof in the form of customer reviews and testimonials comes in. As much as 93% of potential buyers would read online reviews first before deciding to purchase a product. It’s more than obvious that if you want to have high conversion rates, you need to display social proof.

Final thoughts

Finding success online nowadays is harder than ever before. The competition is fierce and for some website owners, no matter how hard they try, the conversion rates keep dropping. But that doesn’t have to be the case with your website.

As long as you remember to follow the advice you read about here, you should see a rise in conversion rates much faster than you thought was possible.